© 2026 La Adri TV
After a long day at the Pearl Brewery, Otto Koehler left his office and called for his horse and buggy. But instead of heading home to his wife, Emma, he took a detour south through San Antonio.
He stopped outside a small cottage on Hunstock Avenue. Inside were two other women named Emma.
Koehler tied off his horse, walked up the front steps and was let inside. He removed his coat and made his way to Emma Burgemeister's bedroom.
What began as a private conversation soon grew louder. Voices sharpened. An argument erupted behind the bedroom door.
Multiple shots were fired from a .32-caliber automatic pistol.
What followed was a scandal that spread far beyond San Antonio — and a trial that captivated a nation.
Some would fight for the truth. Some would try to bury it. Some would escape it.
Years earlier, after his father went bankrupt, seventeen-year-old Otto Koehler set out from Germany for America in pursuit of something better. In St. Louis, he entered the brewing industry and became a protégé of Adolphus Busch, co-founder of Anheuser-Busch, who sent him south to help lead the Lone Star Brewery in San Antonio. From there, Koehler rose to become president of the San Antonio Brewing Association, where he created Pearl beer and built one of the South's great brewing empires.
Beside him was Emma Koehler — composed, strategic, and often underestimated. After an accident altered the course of their lives, two other women named Emma entered their world.
As secrets deepen and loyalties fracture, World War I, the temperance movement and Prohibition bring new threats to an empire already under pressure. Through it all, their lives become entwined by ambition, desire, betrayal, and power.
But who will survive in the end?
Inspired by an extraordinary true story, The Three Emmas is a multi-genre cinematic saga — part period drama, part true crime, part industrial empire — unfolding through an international lens.
The sweeping ambition and intrigue of Boardwalk Empire. The tension and grit of No Country for Old Men. The energy, rhythm, and attitude of Pulp Fiction. The Three Emmas brings these cinematic influences into a world entirely its own.
Culturally rich, visually arresting, and unexpected, the series moves effortlessly between history, suspense, romance, true crime, power, and moments of humor — with a modern cinematic pulse that defies the conventions of traditional historical storytelling.
More than a story. An immersive experience. The Three Emmas extends beyond the screen into the places where its history unfolded. From the historic Pearl brewery grounds — now the heart of the Pearl District and home to Hotel Emma — to the Koehler Mansion and other locations woven throughout the story, audiences can experience a rare connection between the cinematic series and its real-world legacy.
More than a series. A global brand. The Three Emmas has a distinctive identity that transcends the screen — driven by unforgettable characters, style, history, and iconography, with the DNA of a globally recognized brand.
Timeless in its storytelling. Bold in its execution. Made to captivate across generations, cultures, and borders.
© 2026 La Adri TV
This multi-season concept follows the natural evolution of the story — from the rise of an empire, through its unraveling and reckoning, to the legacy that emerges in its wake.
The series opens in a San Antonio courtroom, at the center of a sensational trial. The circumstances that brought everyone there remain deliberately unclear.
From there, the story moves back in time. Seventeen-year-old Otto Koehler leaves Germany for America, entering a rapidly industrializing nation and the thriving brewing world of St. Louis, where he meets and marries Emma Koehler. Together, they make their way to San Antonio, where Otto's extraordinary rise continues and they build the foundations of an empire — until an accident and the arrival of another Emma begin to alter the world they created.
As the empire grows, so do the secrets surrounding it. Emma Dumke's place in the Koehlers' world deepens, relationships shift, and loyalties begin to fracture. Then Emma Burgemeister enters an already complicated world. Beyond their private lives, the growing temperance movement begins challenging the industry on which the Koehler empire was built.
The lives of Emma Koehler, Emma Dumke, and Emma Burgemeister become increasingly intertwined with Otto — and with one another — as desire, rivalry, and shifting alliances destabilize the balance of power. The story moves closer to the events glimpsed at the beginning of the series, while the truth behind the trial remains just out of reach.
The pressure surrounding the Koehler empire reaches a breaking point. Relationships deteriorate, rivalries intensify, and the boundary between the characters' private lives and public worlds begins to collapse. As the story reaches 1914, the outbreak of World War I signals a world entering upheaval beyond San Antonio.
The story finally catches up to the trial that opened the series, revealing the events that brought its characters there — but competing accounts leave the truth increasingly difficult to untangle. Investigation, scandal, and a sensational trial force everyone involved to confront the consequences of what came before.
In the aftermath, the center of power shifts. Emma Koehler emerges as a formidable force, taking on the challenge of protecting an empire in a changing world.
As Prohibition threatens the industry on which the empire was built, Emma fights to preserve and transform what remains. The concluding chapter follows the legacy of the three Emmas and the empire their lives helped define — bringing the story from ambition and scandal to survival and endurance.
A cinematic trailer for The Three Emmas is currently in development.
View Trailer Storyboard ↗© 2026 La Adri TV
The story extends beyond the screen into the places where it actually unfolded. More than a century later, that world can still be experienced across San Antonio — bringing the history and legacy behind The Three Emmas vividly to life.
The historic heart of the brewing empire at the center of The Three Emmas. Today, the former brewery grounds have been transformed into one of San Antonio’s most vibrant cultural destinations — a living district built around the architecture and legacy of the original brewery.
atpearl.com ↗
Hotel Emma is a celebrated luxury hotel at Pearl, blending the character of the historic brewery with modern design and hospitality. Spend the night and discover its private guest spaces, then visit Sternewirth, the hotel’s bar and clubroom, for The Three Emmas cocktail — history, served with a twist.
thehotelemma.com ↗
The home of Otto and Emma Koehler — where lavish parties brought together an influential circle of guests. Behind the grandeur was the private world surrounding their wealth, influence, and ambition.
The Bexar County Courthouse, where the trial unfolded. Hunstock Avenue, where the two other Emmas — Emma Dumke and Emma Burgemeister — lived. And other historic locations woven throughout the story.
History made the story. Now experience its world.
© 2026 La Adri TV
The Three Emmas is more than a story. It's a world designed to live far beyond the screen.
Distinctive characters, imagery, and iconography give The Three Emmas an identity that is instantly recognizable and entirely its own.
From fashion and makeup lines to limited collections, games, and immersive experiences, The Three Emmas has the potential to expand into a distinctive lifestyle and entertainment brand.
Rooted in a remarkable history, The Three Emmas transcends time and place — a universal story made to resonate across generations.
© 2026 La Adri TV